Keep It Simple. Roger Edwards
Episode 119
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Episode Description
Our next guest, Roger Edwards is an author, speaker, podcaster, yoga instructor, and marketing professional helping people and businesses with marketing strategies, content, and social media. Roger uses his expertise to guide his clients in designing engaging campaigns. He clocked up many years in the ‘big corporate’ world as a marketing director for several UK financial services brands before getting out of all that and starting his own consultancy.
Bob and Roger talk about:
- Marketing is more than just advertising products and services.
- The lack of simple marketing techniques tends to over complicate the marketing process.
- How setting strategic financial goals is often overlooked as a critical aspect of successful marketing campaigns for businesses.
- Today’s hustle culture can lead to burn out. Finding a balance between work and play as you strive toward your goals helps keep you fit, healthy, and happy.
Roger is the host of the popular and award-winning Marketing and Finance Podcast. Grab a copy of his new book Cats, Mats & Marketing Plans and learn how simple marketing doesn’t have to be complicated. @roger_edwards
How do we keep marketing simple in a complex world? How can we make an offer that stands out? How do we craft our communications to engage, not enrage our customers?
This book is your guide to keeping your marketing simple. Using the easy “Offer–Goal–Activity” model, you’ll be able to build a simple marketing plan. The stories and tips will help you avoid complexity creeping in as your business soars to success.
